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Tourism & Lodging in Furano

Tourist visits and lodging in Furano City, presented from published statistics with their sources.

Furano tourism in FY2025 at a glance

As of Oct 13, 2026

Key pointIn FY2025, Furano City's tourist visits were 39,773 people (2.1%) fewer than in FY2024 (1,853,839 people).

Of the visitors, 25.7% stayed overnight

Tourist visitors 1,814,066 = overnight visitors 466,406 + day visitors 1,347,660

Overnight visitors stayed 1.7 nights on average

Overnight stays 797,984 person-nights = overnight visitors 466,406 × average nights 1.7

Source: Furano City statistics (published May 18, 2026); Furano City statistics (published May 22, 2025); Furano City statistics (published May 8, 2024); 1 more, processed by FURANO LOOP (list of sources)

Chapter 1: Is tourism still growing

Key pointFurano City's tourist visits has been below the previous fiscal year for 2 years up to FY2025 (−2.1% in FY2025), so it is no longer growing.

Source: Furano City statistics (published May 18, 2026); Furano City statistics (published Aug 13, 2025); Furano City statistics (published May 22, 2025); 2 more, processed by FURANO LOOP (list of sources)

Source: Furano City statistics (published May 18, 2026); Furano City statistics (published Aug 13, 2025); Furano City statistics (published May 22, 2025); 2 more, processed by FURANO LOOP (list of sources)

What the figures suggest

  • Furano City's overnight stays changed by −7.6% in FY2025 vs the previous fiscal year, ending 4 years of growth.
  • Furano City's overnight stays changed by +34.4% in FY2023, +12.3% in FY2024 and −7.6% in FY2025 vs the previous fiscal year.
  • Visitors overall grew faster than overnight stays. are carrying the growth.
  • Is your own change vs the previous year about the same as the city's overnight stays?

Options to consider (examples)

  • Put your own change vs the previous year next to the city's overnight stays
  • As growth levels off, decide whether to grow revenue through occupancy or through rates
  • Review how you sell any month that grew less than the city as a whole

These are examples drawn from the statistics. Which to choose depends on your guests, rooms and staff.

Chapter 2: When is it busy, and when is it quiet

Key pointIn FY2025, Furano City's overnight stays were busy in Jul–Aug and Dec–Feb (58.8% of the year together) and quiet in Apr and Nov (no more than 3.2% of the year per month).

Source: Furano City statistics (published May 18, 2026), processed by FURANO LOOP

What the figures suggest

  • In FY2025, Furano City's overnight stays peaked in Jan 2026, at 13.4% of the year.
  • In FY2025, the top two months (Jan 2026 and Feb 2026) made up 25.3% of Furano City's overnight stays for the year.
  • The same room fills very differently from month to month. There is room to sell and price peak and quiet months differently.
  • Are your busy and quiet months the same as the city's?

Options to consider (examples)

  • Plan offers, rates, closures or renovations around the quiet months
  • For the busy months, review when you open sales and your minimum stay
  • Compare your own monthly shares of stays with the city's monthly shares

These are examples drawn from the statistics. Which to choose depends on your guests, rooms and staff.

Chapter 3: Of the people who came, how many stayed and how many left the same day

Key pointOf Furano City's 1,814,066 tourist visitors in FY2025, 466,406 stayed overnight (25.7%) and 1,347,660 were day visitors (74.3%).

Source: Furano City statistics (published May 18, 2026), processed by FURANO LOOP

  • Bar height is the number of visitors itself, not a share.

What the figures suggest

  • In FY2025, Furano City's overnight visitors peaked in Jul 2025, at 65,775.
  • In Jul 2025, Furano City's peak month for tourist visitors in FY2025, 257,488 of the 323,263 visitors were day visitors (79.7%).
  • The peak month for visitors is also the peak month for overnight visitors. The many day visitors may reflect rooms in the city being full, not a lack of overnight demand.
  • In the peak month for visitors, does your occupancy reach the level your business targets require?

Options to consider (examples)

  • If occupancy meets your business target, consider growing revenue through rates or minimum stays
  • If it falls short, consider evening and dinner plans aimed at day visitors
  • In months with few overnight visitors, consider ways to bring more people to the area

These are examples drawn from the statistics. Which to choose depends on your guests, rooms and staff.

Chapter 4: How many nights do guests stay

Key pointIn FY2025, overnight visitors to Furano City stayed 1.7 nights on average: 1.4 nights from From Hokkaido, 1.5 nights from From elsewhere in Japan, 2.2 nights from From overseas.

Source: Furano City statistics (published May 18, 2026), processed by FURANO LOOP

  • Average nights = overnight stays ÷ overnight visitors (calculated here, not published by the source).

What the figures suggest

  • In FY2025, guests from from overseas stayed 2.2 nights on average in Furano City, 1.6 times the 1.4 nights of guests from from Hokkaido.
  • There are two ways to grow overnight stays: more overnight visitors, or more nights per guest. Guests who stay longer count for more.
  • How many nights do your own guests stay, by origin?

Options to consider (examples)

  • Consider multi-night discounts or a second-night benefit
  • Review facilities for longer stays (laundry, kitchen, luggage storage)
  • Prepare local sightseeing and dining guides that assume a multi-night stay

These are examples drawn from the statistics. Which to choose depends on your guests, rooms and staff.

Chapter 5: Which countries and regions are growing

Key pointIn FY2025, 4 of the top 8 countries and regions grew vs the previous year in Furano City's international overnight visitors; the largest were Thailand (+24.7%), United States (+10.9%), Singapore (+7.3%).

Source: Furano City statistics (published May 18, 2026); Furano City statistics (published May 22, 2025); Furano City statistics (published May 8, 2024); 1 more, processed by FURANO LOOP (list of sources)

  • Only the top 8 countries and regions by International overnight visitors in FY2025 are compared (rates for small markets swing widely).
Show each country and region side by side (FY2022 – FY2025)

Source: Furano City statistics (published May 18, 2026); Furano City statistics (published May 22, 2025); Furano City statistics (published May 8, 2024); 1 more, processed by FURANO LOOP (list of sources)

  • All charts share the same vertical scale. Country categories took their current form in FY2021, so earlier years are not shown.

What the figures suggest

  • In FY2025, Furano City's international overnight visitors were 7,979 people (5.4%) more than in FY2024 (148,177 people).
  • In FY2025, among the top 8, Thailand had the largest change vs the previous year in Furano City's international overnight visitors, at +24.7%.
  • The largest markets and the fastest-growing ones are not always the same. The statistics describe the past and promise nothing for next year, but steady growth is a useful hint for future guests.
  • Do your overseas guests include the growing markets?

Options to consider (examples)

  • Consider sales channels (booking sites, travel agents) and language support for the growing markets
  • Time your information and photos to the months each market travels
  • Consider multi-night benefits and facilities for long-staying markets

These are examples drawn from the statistics. Which to choose depends on your guests, rooms and staff.